By Thomas M. O’Toole, Ph.D. The value of repetition as a simple and practical strategy for persuasion at trial cannot be overstated. However, despite the
By Thomas M. O’Toole, Ph.D. In his 2011 book Thinking Fast and Slow, famed psychologist and Nobel Prize winner Daniel Kahneman wrote this in his
By Thomas M. O’Toole, Ph.D. I had a very interesting experience recently on a case in New York. While we had worked with the client
By Thomas M. O’Toole, Ph.D. Without a doubt, we are living in unprecedented times. Whether it is the leader of the free world firing off
By Jill D. Schmid, Ph.D. Obama arrived this morning (11/8/17) at the Daly Center in Chicago for jury duty in Cook County, but he didn’t
By Thomas M. O’Toole, Ph.D. It has been a busy few months of picking juries for our consultants at Sound Jury Consulting. I have picked
By Thomas M. O’Toole, Ph.D. Mock trials are a popular tool for attorneys who want to learn how jurors will react to their cases. Mock
By Thomas M. O’Toole, Ph.D. Recently, I picked a jury in the Pacific Northwest where the judge provided the attorneys for each side limited time
By Jill D. Schmid, Ph.D. The other day I was watching FBI Director Comey’s testimony to Congress regarding the FBI’s Clinton email investigation and findings.
In this episode of The Sniper Defense, Thomas M. O’Toole, Ph.D. discusses practical tips for crafting effective opening statements.
By Thomas M. O’Toole, Ph.D. Many attorneys and academics love to debate when cases are won or lost. Some argue that cases are won or
In this episode of The Sniper Defense, Podcast Playbook for Defense Attorneys, Thomas M. O’Toole, Ph.D. discusses strategies for defense attorneys to exert greater influence
In this episode of The Sniper Defense, Tom discusses the 10 common mistakes made by defense attorneys that cause them to lose at trial.
By Thomas M. O’Toole, Ph.D. “Themes” and “story” have been the buzzwords of the jury consulting industry for nearly forty years. Judging from the vast
In this episode of The Sniper Defense, Tom discusses practical strategies for defense attorneys to consider as they try to make the most of their
In episode 8 of The Sniper Defense, podcast playbook for defense attorney, jury expert Thomas M. O’Toole, Ph.D. discusses the popular plaintiff strategy Reptile and
After a brief hiatus, The Sniper Defense podcast is back with an all new episode. In this episode, Thomas M. O’Toole, Ph.D. discusses the common
By Thomas M. O’Toole, Ph.D. Defense witnesses such as 30(b)(6) witnesses and key employees make or break the case. These witnesses serve a symbolic role
In this episode of The Sniper Defense, Podcast Playbook for the Defense, jury expert Thomas M. O’Toole, Ph.D. discusses the ten key turning points in
