
The Pandemic Highlights the Power of Personal Experience in Persuasion
“I don’t think it would make a difference at all. I’m not even convinced this whole coronavirus thing is real. I don’t know anyone who’s

“I don’t think it would make a difference at all. I’m not even convinced this whole coronavirus thing is real. I don’t know anyone who’s

For the past couple of years, we’ve been conducting national surveys on a variety of subjects in order to find out what kinds of

Traumatic national events, like the COVID-19 pandemic elicit a broad range of emotions in potential jurors. Jurors, like all of us, worry about the safety

I, like most of you, have probably been having some difficult conversations lately. The most difficult, though, are not just steeped in real ideological differences,

This week, I had the privilege of being interviewed by Above the Law about the research we have been conducting on how the pandemic impacts

It was awesome to get back to conducting in-person mock trial research this past weekend! While things looked a bit different, it still checked off

For years, I’ve successfully avoided Facetime calls and most video conferences. However, around 9 weeks, 2 days, 13 hours, and 42 minutes ago, that all

It is the question on every litigator’s mind: What impact, if any, will the pandemic have on jury decision-making once trials resume? Will there be

As the country starts to re-open and jury trials resume, it is our job to research and understand what impact the pandemic and the stay-at-home

We have officially entered the eighth week of the stay-at-home order in Washington State. Six days ago, our governor announced there would be no jury

*Previously published our Jury Economics column in the December 2019 issue of the King County Bar Bulletin. By Thomas M. O’Toole, Ph.D. and Kevin R.

*Previously published our Jury Economics column in the January 2020 issue of the King County Bar Bulletin. By Thomas M. O’Toole, Ph.D. and Kevin Boully,

How do you start a blog about what we are all going through right now? Most of us have never experienced anything like this before

Last year, Johnson & Johnson was hit with an $8 billion verdict by a Philadelphia jury, an amount that exceeded the gross domestic product of

If you follow this blog or read our column in the King County Bar Bulletin, you know that I have been working with another well-respected

By Thomas M. O’Toole, Ph.D. and Kevin R. Boully, Ph.D. *A version of this blog was published in the October 2019 issue of the King
Sound Jury Consulting has the ability to make sense of complex issues through custom moving timelines. Here is an example of a visually compelling
By Thomas M. O’Toole, Ph.D. One of the most important sayings in our industry is that a verdict is a product of what jurors choose
By Thomas M. O’Toole, Ph.D. A key milestone in any jury deliberation is the selection of the process for deliberations. At some point early in
By Thomas M. O’Toole, Ph.D. It’s hard being in a place where you don’t speak the same language as those around you. Where everyone dresses