If you follow this blog or read our column in the King County Bar Bulletin, you know that I have been working with another well-respected
By Thomas M. O’Toole, Ph.D. and Kevin R. Boully, Ph.D. *A version of this blog was published in the October 2019 issue of the King
Sound Jury Consulting has the ability to make sense of complex issues through custom moving timelines. Here is an example of a visually compelling
By Thomas M. O’Toole, Ph.D. One of the most important sayings in our industry is that a verdict is a product of what jurors choose
By Thomas M. O’Toole, Ph.D. A key milestone in any jury deliberation is the selection of the process for deliberations. At some point early in
By Thomas M. O’Toole, Ph.D. It’s hard being in a place where you don’t speak the same language as those around you. Where everyone dresses
By Thomas M. O’Toole, Ph.D. Why do jurors talk about some testimony in deliberations, but not other testimony? Why do jurors start deliberations by talking
By Thomas M. O’Toole, Ph.D. Next month, the largest jury trial to date against opioid manufacturers, distributers, and sellers will take place in northeastern Ohio.
By Thomas M. O’Toole, Ph.D. Despite what Allen Iverson might say (search “Allen Iverson” and “practice” on YouTube if you do not get this reference),
By Jill D. Schmid, Ph.D. I was recently reading an article that was published a few years ago in our local bar journal about the
By Thomas M. O’Toole, Ph.D. and Scott Herndon, M.A. In 2016, Oxford Dictionaries chose “post-truth” as its word of the year. It defined it as
By Thomas M. O’Toole, Ph.D. Jury selection is difficult. It is impossible to predict exactly how any one individual is going to decide the case.
by Thomas M. O’Toole, Ph.D. Each year in the United States, juries award billions of dollars in damages to plaintiffs. In 2014, a jury in
By Thomas M. O’Toole, Ph.D. We quickly learned that Richard was a horrible juror for us in the trucking accident case we were working on.
By Thomas M. O’Toole, Ph.D. This past Friday, I conducted our first ever all-day mock jury selection workshop in Seattle. Ten attorneys spent the day
By Thomas M. O’Toole, Ph.D. Sadly, research on cultural changes in America over the past few decades show that we have become more of a
By Thomas M. O’Toole, Ph.D. One of the often-overlooked features of the social media revolution is how it has changed the consumer/product dynamic. In this
By Thomas M. O’Toole, Ph.D. Some of the best case strategies that we have developed with our clients over the years resulted in the other
By Thomas M. O’Toole, Ph.D. The “law of least effort” is an important principle for understanding jury decision-making. In short, if there are several ways
By Thomas M. O’Toole, Ph.D. The critical takeaway from any meaningful discussion about primacy theory and its role in persuading jurors is often the one
