Thomas O'Toole, Ph.D.
February 4, 2016
The Sniper Defense 002 – The Podcast Playbook for Defense Attorneys
In episode two of The Sniper Defense, Tom discusses how to craft an effective jury selection strategy.
Thomas O'Toole, Ph.D.
January 30, 2016
The Sniper Defense 001 – The Podcast Playbook for Defense Attorneys
Welcome to the Sniper Defense, the podcast playbook for defense attorneys. In this episode, jury expert Thomas M. O’Toole, Ph.D. discusses the most effective strategies
Thomas O'Toole, Ph.D.
January 26, 2016
Thomas O'Toole, Ph.D.
January 26, 2016
Boring Jurors to Death in Your Witness Examinations
By Jill D. Schmid, Ph.D. A while back I was interrupted by a doorbell as I was telling a group of friends a particularly riveting
Thomas O'Toole, Ph.D.
January 25, 2016
Thomas O'Toole, Ph.D.
January 18, 2016
It’s the Kicker’s Fault: Placing Blame for Litigation Losses
By Jill D. Schmid, Ph.D. As I sit here preparing myself for tomorrow’s Seahawk game (e.g., lighting the candles, saying the prayers, finding my lucky
Thomas O'Toole, Ph.D.
January 17, 2016
The Legal Pad: Because There’s No Better Way to Share Funny Lawyer Anecdotes
By Thomas M. O’Toole, Ph.D. Well, I’m entering my 13th year of providing jury consulting services to attorneys across the country. It’s inevitable that you
Thomas O'Toole, Ph.D.
January 13, 2016
The Perils of Powerless Speech Part 2: There’s an App for That!
By Jill D. Schmid, Ph.D. Good news! Now, you don’t need to re-read your emails looking for the subtle ways you might be undermining your
Thomas O'Toole, Ph.D.
January 11, 2016
Three Quick Lessons from Netflix’s Making of a Murderer
By Thomas M. O’Toole, Ph.D. For courtroom-drama lovers, Netflix’s Making of a Murderer is a must-see. I say this knowing that the number of “must-see”
Thomas O'Toole, Ph.D.
January 4, 2016
Attorneys, Judges, and the Perils of Powerless Speech
By Jill D. Schmid, Ph.D. A few weeks ago I was listening to a judge give his rulings on a number of pre-trial motions. With
Thomas O'Toole, Ph.D.
December 3, 2015
Don’t Tell Me To Relax: How Anger and Gender Influence Persuasion
By Jill D. Schmid, Ph.D. If you’re a woman, there’s probably been at least one time in your life when someone (my money says it
Thomas O'Toole, Ph.D.
November 16, 2015
Why Not Just Tell the Jurors How to Deliberate?
By Thomas M. O’Toole, Ph.D. It is a scary proposition to hand a case that you have worked on for months or years over to
Thomas O'Toole, Ph.D.
October 5, 2015
Jurors Don’t Let Facts Get In Their Way
By Jill D. Schmid, Ph.D. I’m a relatively new user of Facebook – turns out my protest against it wasn’t working as there are now
Thomas O'Toole, Ph.D.
September 10, 2015
“Tokenism” does not equal “Diversity”
By Jill D. Schmid, Ph.D. A tweet from Bloomberg Law caught my eye: “#Gender gap persists Among Lead Trial Counsel.” The tweet was a reference
Thomas O'Toole, Ph.D.
August 25, 2015
“Don’t Take That Tone With Me!” Working with Witnesses to Improve Performance
By Jill D. Schmid, Ph.D. When you were growing up did your mom or dad ever say that to you? Do you say it to
Thomas O'Toole, Ph.D.
August 18, 2015
Sound Jury Consulting’s Deposition Training Video for Witnesses
By Thomas M. O’Toole, Ph.D. After receiving several requests from clients, we recently put together this 7-minute video for attorneys to share with key witnesses
Thomas O'Toole, Ph.D.
August 15, 2015
The Donald Trump Problem
By Jill D. Schmid, Ph.D. With that headline, there are quite a few things I could write about. This blog, however, is about the Trump
Thomas O'Toole, Ph.D.
August 11, 2015
Big Words Don’t Make You Sound So Smart
By Thomas M. O’Toole, Ph.D. Most attorneys understand the obvious and immediate downside to using big words at trial. A key component of effective persuasion
Thomas O'Toole, Ph.D.
July 29, 2015
Less is More When Preparing Witnesses for Deposition
By Thomas M. O’Toole, Ph.D. There is a popular 3M study that is often used to support the argument that attorneys should utilize more graphics
Thomas O'Toole, Ph.D.
July 15, 2015
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