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Home » Archives for January 20, 2022

Sound Jury Blog

Jury Psychology

“Post Truth” as a Vivid Reminder of the Role of Narrative Thinking

I have purposely avoided writing about narrative and its importance for years since the industry of jury consulting is oversaturated with folks who advise, “You

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Thomas O'Toole, Ph.D. January 20, 2022
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Other Posts:

The Legal Pad #5: The Reptile Strategy

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The Critical Importance of Practicing Your Voir Dire

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Effective Strategy Development is About Case Focus

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Why Not Just Tell the Jurors How to Deliberate?

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The Donald Trump Problem

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A Simple Exercise for Effective Theme Development

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Find and Eliminate the “Stop/Don’t Stop” Moments in your Case Presentation

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Big Words Don’t Make You Sound So Smart

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Dissecting the “Broken Rule” Strategy Used by Plaintiffs

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Recognizing the Emotional Volatility of Your Jurors

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