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Home » Archives for November 27, 2018

Sound Jury Blog

Priming Jurors to Hate You and Your Client

By Thomas M. O’Toole, Ph.D. The critical takeaway from any meaningful discussion about primacy theory and its role in persuading jurors is often the one

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Thomas O'Toole, Ph.D. November 27, 2018
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Other Posts:

Are Millennial and Gen Z Jurors More Likely to Go Nuclear? Interesting Findings from Controlled Studies

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3 Key Strategy Insights from a Debate Coach

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Research Shows COVID-Related Opinion Shifts in Nationwide Jury Pools

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Reconsidering Your Strategy Development Perspective

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5 Reasons Defense Attorneys Should Not Worry About The Reptile Strategy

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Less is More When Preparing Witnesses for Deposition

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Don’t Fear the Reptilian Reaper

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Repeating the Importance of Repeating

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Strategies for Influencing Jurors’ Note-Taking (Part 2)

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“Jury Nullification” is a Greater Threat than You Think

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