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Home » Archives for November 27, 2018

Sound Jury Blog

Priming Jurors to Hate You and Your Client

By Thomas M. O’Toole, Ph.D. The critical takeaway from any meaningful discussion about primacy theory and its role in persuading jurors is often the one

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Thomas O'Toole, Ph.D. November 27, 2018
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Other Posts:

Six “Talk Triggers” for Jury Deliberations

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Key Insights You May Not Have Considered for Jury Selection Over Zoom

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Jury Lessons from the Great American Road Trip

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Becoming a Better Orator in the Courtroom

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Primed to Decide: How Impactful are Opening Statements?

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Finding Your “North Star” through Early Case Assessments and Research

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The Value of Serving a “Truth Sandwich” to Your Jurors

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Does That Sound Like Something You Might Be Interested In? The Dial Gimmick and Jury Research

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Think of it as “Mock Deliberations” Instead of a Mock Trial

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The Sniper Defense Episode 4 – Three Factors that Drive Damages

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