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Home » Archives for November 27, 2018

Sound Jury Blog

Priming Jurors to Hate You and Your Client

By Thomas M. O’Toole, Ph.D. The critical takeaway from any meaningful discussion about primacy theory and its role in persuading jurors is often the one

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Thomas O'Toole, Ph.D. November 27, 2018
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“Post Truth” as a Vivid Reminder of the Role of Narrative Thinking

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Zoom Glitches and Delays Are a Much Bigger Deal Than You Thought

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Calming the Excited Mind of Your Client in Deposition

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5 Reasons a Good Cross is Better than a Great Direct

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Primed to Decide: How Impactful are Opening Statements?

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What the Zimmerman Trial Teaches us about Decision-Making in America

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The Implications of Jurors’ Memories v. Experiences at Trial

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Are Attorneys More Likely to Care About Demographics?

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Above the Law Interview with Sound Jury Consulting

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