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Home » Archives for November 27, 2018

Sound Jury Blog

Priming Jurors to Hate You and Your Client

By Thomas M. O’Toole, Ph.D. The critical takeaway from any meaningful discussion about primacy theory and its role in persuading jurors is often the one

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Thomas O'Toole, Ph.D. November 27, 2018
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Other Posts:

Finding Your “North Star” through Early Case Assessments and Research

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A Practical Example of Teaching Science Through Narrative at Trial

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Why Not Just Tell the Jurors How to Deliberate?

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Teaching Witnesses to Take Control of Their Answers

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The Legal Pad #6: The Trick Question

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What’s Your Superpower? Barriers for Attorney Presentation in Zoom Depositions

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Juror Engagement Versus Juror Listening

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The Sniper Defense Episode 12 – Crafting Effective Opening Statements

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The Sniper Defense Episode 8 – Reptile and Its Implications for Defense Strategy

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Rare Insights from Jurors About Voir Dire

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