The Legal Pad #5: The Reptile Strategy

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The Science of Visual Persuasion: How Graphics Influence Juror Decision-Making

July 8, 2025 No Comments

In the courtroom, clarity is power. No matter how sound a legal argument may be, if a jury doesn’t fully understand it

Becoming a Better Orator in the Courtroom

February 3, 2025 No Comments

***Co-written by Jeffrey Jarman, Ph.D. In our two-plus decades of watching attorney presentations in the courtroom, the most consistent attorney trait we

10 Common Mistakes Defense Attorneys Make With Their Damages Strategies

May 14, 2024 No Comments

So much discussion has been had about the state of juries these days due to the rising trend in nuclear verdicts. Jurors’