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Home » Archives for January 24, 2019

Sound Jury Blog

The Importance of the Me Principle for Jury Strategy (or Those Darn Millennials!)

By Thomas M. O’Toole, Ph.D. Sadly, research on cultural changes in America over the past few decades show that we have become more of a

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Thomas O'Toole, Ph.D. January 24, 2019
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Other Posts:

Persuading a New Generation of Millennial Jurors

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Juror Complaints Mirror Judge Complaints

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WARNING: Be Wary of Research About How the Pandemic Impacts Jury Decision-Making

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What to Do When Jurors Forget Your Arguments?

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Big Words Don’t Make You Sound So Smart

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The Sniper Defense Episode 12 – Crafting Effective Opening Statements

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The Sniper Defense Episode 8 – Reptile and Its Implications for Defense Strategy

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Flags, Focus, and the Importance of Shifting Jurors’ Attention to Favorable Messaging

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Are Attorneys More Likely to Care About Demographics?

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The Perils of Powerless Speech Part 2: There’s an App for That!

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