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Home » Archives for November 27, 2018

Sound Jury Blog

Priming Jurors to Hate You and Your Client

By Thomas M. O’Toole, Ph.D. The critical takeaway from any meaningful discussion about primacy theory and its role in persuading jurors is often the one

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Thomas O'Toole, Ph.D. November 27, 2018
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Other Posts:

Key Insights You May Not Have Considered for Jury Selection Over Zoom

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Three Key Strategies for the Aaron Hernandez Defense Team

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6 Common Reasons Why Defense Attorneys Lose Cases

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The Importance of Narrowing Your Arguments at Trial

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The Importance of Letting Jurors Be Egocentric in Voir Dire

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INTERVIEW: A First-Hand Perspective of Remote Trials

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10 Practical Strategies for Changing Jurors’ First Impressions

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WARNING: Be Wary of Research About How the Pandemic Impacts Jury Decision-Making

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Big Words Don’t Make You Sound So Smart

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Primed to Decide: How Impactful are Opening Statements?

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