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Home » Archives for November 27, 2018

Sound Jury Blog

Priming Jurors to Hate You and Your Client

By Thomas M. O’Toole, Ph.D. The critical takeaway from any meaningful discussion about primacy theory and its role in persuading jurors is often the one

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Thomas O'Toole, Ph.D. November 27, 2018
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Other Posts:

Three Quick Lessons from Netflix’s Making of a Murderer

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Jury Verdicts are Products of Jurors’ Focus

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Faster is Better: Finding the Right Speaking Pace

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The Sniper Defense Episode 4 – Three Factors that Drive Damages

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A Simple Exercise for Effective Theme Development

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The Jurors Hated It, But It Worked

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The Guide to Pre-Trial Jury Selection Discussions with Your Judge

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Is a “Fair and Impartial” Jury Even Possible?

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The Legal Pad #6: The Trick Question

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Rethinking Your Assumptions About PowerPoint Slides

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