In episode 4 of The Sniper Defense – Podcast Playbook for Defense Attorneys, jury expert Thomas M. O’Toole, Ph.D. discusses the core factors that influence jurors’ motivation to award or not award damages in civil cases. Each factor is discussed along with mitigating factors.
The Science of Visual Persuasion: How Graphics Influence Juror Decision-Making
July 8, 2025
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In the courtroom, clarity is power. No matter how sound a legal argument may be, if a jury doesn’t fully understand it
