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Home » Archives for August 6, 2018

Sound Jury Blog

The Jurors Hated It, But It Worked

By Thomas M. O’Toole, Ph.D. An important lesson I have learned from observing jurors’ decision-making in mock trials is that jurors sometimes dislike strategies that

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Thomas O'Toole, Ph.D. August 6, 2018
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Discovering the Two Personalities of Your Witness

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Would you strike Barack Obama from the jury panel?

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Do You Know What Question Your Jurors are Really Answering in Deliberations?

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The Importance of Narrowing Your Arguments at Trial

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The Sniper Defense Episode 9 – Cross Examination Strategy

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The Importance of the Me Principle for Jury Strategy (or Those Darn Millennials!)

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Up in the Air: Jurors’ Perspectives of the Government’s Lawsuit Blocking the Merger Between American Airlines and US Airways

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Dissecting the “Broken Rule” Strategy Used by Plaintiffs

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Roger Goodell, the NFL, and the Importance of Central Facts

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WARNING: Be Wary of Research About How the Pandemic Impacts Jury Decision-Making

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