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Home » Archives for March 22, 2018

Sound Jury Blog

The Value of Repetitive Question Structures in Direct and Cross Examination

By Thomas M. O’Toole, Ph.D. I have previously written about how important repetition is to persuasion. I discussed how repetition increases retention, familiarity, and believability.

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Thomas O'Toole, Ph.D. March 22, 2018
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Ease over Accuracy: Why “Yeah, but…” Defense Tend to Fail

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The Importance of Letting Jurors Be Egocentric in Voir Dire

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