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Home » Archives for April 8, 2024

Sound Jury Blog

Jury Decision Making

Recognizing Strengths in the Other Side’s Case Might Make You More Persuasive

Most litigators cringe at the idea of recognizing strengths in the other side’s case (or weaknesses in their own). It doesn’t seem right. Instead, it

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Thomas O'Toole, Ph.D. April 8, 2024
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Other Posts:

What to Do When Jurors Forget Your Arguments?

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The Sniper Defense Episode 9 – Cross Examination Strategy

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Dissecting the “Broken Rule” Strategy Used by Plaintiffs

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Emails…The Cockroaches of Litigation

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Does That Sound Like Something You Might Be Interested In? The Dial Gimmick and Jury Research

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Are Attorneys More Likely to Care About Demographics?

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3 Ways Our Brains Are Changing With the Times

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Persuading with Science in a Post-Fact World

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Four Fundamental Misconceptions About Mock Trials

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Does your witness script match your witness’s communication style?

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