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Home » Archives for May 20, 2021

Sound Jury Blog

Jury Psychology

Persuading with Science in a Post-Fact World

We are living through a particularly difficult time for science. My colleague, Jill, has written in the past about the challenges of persuading juries in

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Scott Herndon, M.A. May 20, 2021
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6 Common Reasons Why Defense Attorneys Lose Cases

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The Sniper Defense 001 – The Podcast Playbook for Defense Attorneys

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An Effective Strategy For Changing the Narrative in Difficult Cases

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Dissecting the “Broken Rule” Strategy Used by Plaintiffs

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Rethinking Your Assumptions About PowerPoint Slides

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The Critical Role of Contrast and Difference in Effective Case Presentation and “Storytelling”

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Rethinking Your Takeaways from Mock Trials and Focus Groups

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Priming Jurors to Hate You and Your Client

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The Sniper Defense Episode 10 – 10 Common Mistakes that Lead to Losses

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