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Home » Archives for November 14, 2018

Sound Jury Blog

Preparing Witnesses to Pass the “Eyeball Test”

By Thomas M. O’Toole, Ph.D. One of the most commonly-cited statistics in communication studies is that verbal communication (i.e. the words that are actually said)

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Thomas O'Toole, Ph.D. November 14, 2018
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Other Posts:

The Value of Repetitive Question Structures in Direct and Cross Examination

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Why Jurors Often Fail to Understand What’s Important…Even When It’s Obvious

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Strategies for Influencing Jurors’ Note-Taking (Part 2)

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Don’t Tell Me To Relax: How Anger and Gender Influence Persuasion

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Overcoming the Death of Facts at Trial

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The Myth of Juror Rehabilitation

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Strategies for Overcoming Anti-Fact and Anti-Expert Bias at Trial

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Rethinking Your Takeaways from Mock Trials and Focus Groups

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Four Fundamental Misconceptions About Mock Trials

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Defense Strategies for Effectively Anchoring Damages

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