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Home » Archives for April 17, 2018

Sound Jury Blog

Battling Confirmation Bias and First Impressions in Litigation

By Thomas M. O’Toole, Ph.D. Confirmation bias refers to when people accept or reject evidence based upon what they want to believe as opposed to

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Thomas O'Toole, Ph.D. April 17, 2018
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Other Posts:

Preparing Witnesses to Pass the “Eyeball Test”

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Don’t Fear the Reptilian Reaper

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Emails…The Cockroaches of Litigation

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Repeating the Importance of Repeating

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The Role of Defensive Attribution in Jury Verdicts in Traumatic Injury Cases

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An Introduction to Jury Economics

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Jury Duty is So Much More Boring Than You Realize (And How It Impacts Your Presentation Strategy)

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Lessons Learned from SJC’s Newest Consultant

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Making the Damn Feather Weigh More: Reframing Common Burden of Proof Arguments By Plaintiffs

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Priming Jurors to Hate You and Your Client

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