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Home » Archives for July 29, 2015

Sound Jury Blog

Big Words Don’t Make You Sound So Smart

By Thomas M. O’Toole, Ph.D. Most attorneys understand the obvious and immediate downside to using big words at trial. A key component of effective persuasion

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Thomas O'Toole, Ph.D. July 29, 2015
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Other Posts:

“Tokenism” does not equal “Diversity”

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The Value of Repetitive Question Structures in Direct and Cross Examination

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Selling Your Case in Voir Dire: When Poor Strategy Meets Fed-Up Judges

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The Art of Building Successful Cause Challenges

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Rethinking Your Assumptions About PowerPoint Slides

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Don’t Fear the Reptilian Reaper

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Defining Your Fundamental Goal in Voir Dire

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Repeating the Importance of Repeating

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What’s Your Superpower? Barriers for Attorney Presentation in Zoom Depositions

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The Legal Pad #5: The Reptile Strategy

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