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Home » Archives for July 29, 2015

Sound Jury Blog

Big Words Don’t Make You Sound So Smart

By Thomas M. O’Toole, Ph.D. Most attorneys understand the obvious and immediate downside to using big words at trial. A key component of effective persuasion

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Thomas O'Toole, Ph.D. July 29, 2015
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Other Posts:

Reptile or Rules of the Road: Why do Some Cases Go Nuclear?

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Implications of Facebook’s Famous Emotional Manipulation Experiment

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3 Common Defense Themes That Routinely Fail

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5 Common Ways Attorneys Waste Precious Voir Dire Time

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Attorneys, Judges, and the Perils of Powerless Speech

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Don’t Let Your Case Strategy Languish Amidst a Changing Jury Pool

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Three Key Strategies for the Aaron Hernandez Defense Team

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The Effectiveness of the “Referendum” Strategy for Plaintiffs

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Do Jurors Have Clear Vision at Trial? A Day in the Life

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A Close Look at the Logistics of Online Mock Trials

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