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Home » Archives for July 29, 2015

Sound Jury Blog

Big Words Don’t Make You Sound So Smart

By Thomas M. O’Toole, Ph.D. Most attorneys understand the obvious and immediate downside to using big words at trial. A key component of effective persuasion

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Thomas O'Toole, Ph.D. July 29, 2015
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Other Posts:

3 Key Strategy Insights from a Debate Coach

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Would you strike Barack Obama from the jury panel?

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Recognizing the Emotional Volatility of Your Jurors

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Up in the Air: Jurors’ Perspectives of the Government’s Lawsuit Blocking the Merger Between American Airlines and US Airways

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The Art of Building Successful Cause Challenges

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The Legal Pad #5: The Reptile Strategy

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The Sniper Defense Episode 6 – 10 Key Turning Points in Jury Deliberations

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5 Factors for Determining if a Remote Trial is Right for Your Client

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The Myth of Juror Rehabilitation

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Teaching Witnesses to Take Control of Their Answers

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