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Home » Archives for August 27, 2020

Sound Jury Blog

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Mock Jury

Rethinking Your Takeaways from Mock Trials and Focus Groups

With every project, I’m reminded of the power of a mock trial to effectively and efficiently inform one’s litigation strategy. Too often I think attorneys

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Jill Schmid, Ph.D. August 27, 2020
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Other Posts:

Dissecting the “Broken Rule” Strategy Used by Plaintiffs

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The Jurors Hated It, But It Worked

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Overcoming the Death of Facts at Trial, Part 2

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Defund the Police: How Flawed Framing Undermines the Persuasive Effect

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The Critical Importance of Practicing Your Voir Dire

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Recognizing the Emotional Volatility of Your Jurors

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Voir Dire and Plaintiff’s Attempts to Create Confusion Over the Burden of Proof

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Getting Back to Basics in Trial Planning

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Do Jurors Have Clear Vision at Trial? A Day in the Life

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Research Shows COVID-Related Opinion Shifts in Nationwide Jury Pools

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