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Home » Archives for April 16, 2020

Sound Jury Blog

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Jury Psychology

The Implications of Jurors’ Memories v. Experiences at Trial

*Previously published our Jury Economics column in the December 2019 issue of the King County Bar Bulletin. By Thomas M. O’Toole, Ph.D. and Kevin R.

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Thomas O'Toole, Ph.D. April 16, 2020
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Don’t Tell Me To Relax: How Anger and Gender Influence Persuasion

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Primed to Decide: How Impactful are Opening Statements?

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The Role of Defensive Attribution in Jury Verdicts in Traumatic Injury Cases

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Attorneys’ Analogies Are A Lot Like My In-laws Dancing At Weddings (Or, Your “Metaphor” Is Actually A Simile)

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Don’t Let Your Case Strategy Languish Amidst a Changing Jury Pool

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The Pandemic Highlights the Power of Personal Experience in Persuasion

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5 Common Ways Attorneys Waste Precious Voir Dire Time

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Coping with Egocentric Jury Decision-Making

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The Myth of Juror Rehabilitation

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Defense Strategies for Effectively Anchoring Damages

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