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Making Your Case Relevant to Millennial Jurors

By Thomas M. O’Toole, Ph.D. It’s hard being in a place where you don’t speak the same language as those around you. Where everyone dresses

Thomas O'Toole, Ph.D. October 3, 2019

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Don’t Let “Cues” From The Jurors or Judge Lead to Impulsive Decisions

Defining Your Fundamental Goal in Voir Dire

Don’t Fear the Reptilian Reaper

Defund the Police: How Flawed Framing Undermines the Persuasive Effect

Are Millennial and Gen Z Jurors More Likely to Go Nuclear? Interesting Findings from Controlled Studies

Don’t Tell Me To Relax: How Anger and Gender Influence Persuasion

The Sniper Defense Episode 8 – Reptile and Its Implications for Defense Strategy

Recognizing the Emotional Volatility of Your Jurors

5 Reasons a Good Cross is Better than a Great Direct

Does the Size of a Corporate Defendant Matter?