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Home » Archives for October 3, 2019

Sound Jury Blog

Making Your Case Relevant to Millennial Jurors

By Thomas M. O’Toole, Ph.D. It’s hard being in a place where you don’t speak the same language as those around you. Where everyone dresses

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Thomas O'Toole, Ph.D. October 3, 2019
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Other Posts:

Does That Sound Like Something You Might Be Interested In? The Dial Gimmick and Jury Research

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Shifting the Perspective of the Case Theory to Present the Strongest Story

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Overcoming the Death of Facts at Trial

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Time Management in Voir Dire: 4 Time Wasters to Eliminate from the Process

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The Implications of Jurors’ Memories v. Experiences at Trial

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Ease over Accuracy: Why “Yeah, but…” Defense Tend to Fail

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What’s Your Superpower? Barriers for Attorney Presentation in Zoom Depositions

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The Legal Pad #5: The Reptile Strategy

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An Effective Strategy For Changing the Narrative in Difficult Cases

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Are Millennial and Gen Z Jurors More Likely to Go Nuclear? Interesting Findings from Controlled Studies

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