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Home » Archives for January 24, 2019

Sound Jury Blog

The Importance of the Me Principle for Jury Strategy (or Those Darn Millennials!)

By Thomas M. O’Toole, Ph.D. Sadly, research on cultural changes in America over the past few decades show that we have become more of a

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Thomas O'Toole, Ph.D. January 24, 2019
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Other Posts:

Repeating the Importance of Repeating

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Emails…The Cockroaches of Litigation

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Shifting the Perspective of the Case Theory to Present the Strongest Story

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Attorneys’ Analogies Are A Lot Like My In-laws Dancing At Weddings (Or, Your “Metaphor” Is Actually A Simile)

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Are Attorneys More Likely to Care About Demographics?

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Three Key Strategies for the Aaron Hernandez Defense Team

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Strategic Insights on Affective Economy: Countering Juror Anger With Sadness Can Exert Downward Pressure on Damages

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Finding Your “North Star” through Early Case Assessments and Research

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Don’t Let “Cues” From The Jurors or Judge Lead to Impulsive Decisions

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The Legal Pad #4: The Hired Gun

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