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Home » Archives for December 4, 2018

Sound Jury Blog

Ease over Accuracy: Why “Yeah, but…” Defense Tend to Fail

By Thomas M. O’Toole, Ph.D. The “law of least effort” is an important principle for understanding jury decision-making. In short, if there are several ways

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Thomas O'Toole, Ph.D. December 4, 2018
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The Importance of Narrowing Your Arguments at Trial

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Does the Size of a Corporate Defendant Matter?

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The “Poverty of Attention” at Trial

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Thinking About The Dynamic of Deliberations

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Reconsidering Your Strategy Development Perspective

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Juror Complaints Mirror Judge Complaints

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The Sniper Defense Episode 7 – Common Personality Types in Jury Deliberations

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What’s the Water Cooler Talk for Your Case?

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The Art of Building Successful Cause Challenges

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Making the Damn Feather Weigh More: Reframing Common Burden of Proof Arguments By Plaintiffs

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