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Home » Archives for December 4, 2018

Sound Jury Blog

Ease over Accuracy: Why “Yeah, but…” Defense Tend to Fail

By Thomas M. O’Toole, Ph.D. The “law of least effort” is an important principle for understanding jury decision-making. In short, if there are several ways

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Thomas O'Toole, Ph.D. December 4, 2018
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Three Key Strategies for the Aaron Hernandez Defense Team

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The Importance of Narrowing Your Arguments at Trial

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A Look at “Outside the Box” Trial Practices Endorsed by Courts, but Under-Utilized by Attorneys

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A Practical Example of Teaching Science Through Narrative at Trial

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An Introduction to Jury Economics

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Understanding Heightened Juror Emotions During the Pandemic

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What the Zimmerman Trial Teaches us about Decision-Making in America

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Boring Jurors to Death in Your Witness Examinations

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The Important Connection between September 11, COVID-19, and Jury Decision-Making

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Defense Strategies for Effectively Anchoring Damages

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