Ease over Accuracy: Why “Yeah, but…” Defense Tend to Fail By Thomas M. O’Toole, Ph.D. The “law of least effort” is an important principle for understanding jury decision-making. In short, if there are several ways Read More » Thomas O'Toole, Ph.D. December 4, 2018
A Look at “Outside the Box” Trial Practices Endorsed by Courts, but Under-Utilized by Attorneys Read More »
Strategic Insights on Affective Economy: Countering Juror Anger With Sadness Can Exert Downward Pressure on Damages Read More »