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Home » Archives for December 4, 2018

Sound Jury Blog

Ease over Accuracy: Why “Yeah, but…” Defense Tend to Fail

By Thomas M. O’Toole, Ph.D. The “law of least effort” is an important principle for understanding jury decision-making. In short, if there are several ways

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Thomas O'Toole, Ph.D. December 4, 2018
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Other Posts:

Up in the Air: Jurors’ Perspectives of the Government’s Lawsuit Blocking the Merger Between American Airlines and US Airways

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Does That Sound Like Something You Might Be Interested In? The Dial Gimmick and Jury Research

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The Federal Judge Who Dresses Up as Batman and Watches So You Think You Can Dance

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A Simple Exercise for Effective Theme Development

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The Sniper Defense Episode 7 – Common Personality Types in Jury Deliberations

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Who Are The Leaders During Jury Deliberations?

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How Can Defense Advocates Prevail in Deliberations in the Jackson v. AEG Trial?

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Effective Strategy Development is About Case Focus

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Becoming a Better Orator in the Courtroom

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Don’t Fear the Reptilian Reaper: The Part 2 that Should Have Been Part 1

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