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Home » Archives for December 4, 2018

Sound Jury Blog

Ease over Accuracy: Why “Yeah, but…” Defense Tend to Fail

By Thomas M. O’Toole, Ph.D. The “law of least effort” is an important principle for understanding jury decision-making. In short, if there are several ways

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Thomas O'Toole, Ph.D. December 4, 2018
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Other Posts:

“L” is for…Lions! The Peril of Blind Spots in Litigation

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5 Reasons a Good Cross is Better than a Great Direct

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Finding Your “North Star” through Early Case Assessments and Research

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Research Shows COVID-Related Opinion Shifts in Nationwide Jury Pools

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2024 Litigation Resolutions for All Litigators

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Strategies for Overcoming Anti-Fact and Anti-Expert Bias at Trial

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The Legal Pad #2: The Alternate Juror

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The Sniper Defense Episode 9 – Cross Examination Strategy

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Recognizing the Emotional Volatility of Your Jurors

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Selling Your Case in Voir Dire: When Poor Strategy Meets Fed-Up Judges

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