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Home » Archives for March 22, 2018

Sound Jury Blog

The Value of Repetitive Question Structures in Direct and Cross Examination

By Thomas M. O’Toole, Ph.D. I have previously written about how important repetition is to persuasion. I discussed how repetition increases retention, familiarity, and believability.

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Thomas O'Toole, Ph.D. March 22, 2018
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Other Posts:

The Importance of Letting Jurors Be Egocentric in Voir Dire

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What to Do When Jurors Forget Your Arguments?

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Jury Lessons from the Great American Road Trip

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Finding Your “North Star” through Early Case Assessments and Research

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The Legal Pad #7: Fear of Being Overturned

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Nothing Brings “Story-Telling” to a Grinding Halt Like Laying Foundation

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Jury Verdicts are Products of Jurors’ Focus

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Attorneys’ Analogies Are A Lot Like My In-laws Dancing At Weddings (Or, Your “Metaphor” Is Actually A Simile)

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Does That Sound Like Something You Might Be Interested In? The Dial Gimmick and Jury Research

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5 Ways Defense Attorneys Fail to Adequately Prepare Their Key Witnesses

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