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Home » Archives for March 22, 2018

Sound Jury Blog

The Value of Repetitive Question Structures in Direct and Cross Examination

By Thomas M. O’Toole, Ph.D. I have previously written about how important repetition is to persuasion. I discussed how repetition increases retention, familiarity, and believability.

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Thomas O'Toole, Ph.D. March 22, 2018
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Other Posts:

Implications of Facebook’s Famous Emotional Manipulation Experiment

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Effective Strategy Development is About Case Focus

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Nothing Brings “Story-Telling” to a Grinding Halt Like Laying Foundation

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Priming Jurors to Hate You and Your Client

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The Sniper Defense Episode 10 – 10 Common Mistakes that Lead to Losses

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Defining Your Fundamental Goal in Voir Dire

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Reconsidering Your Strategy Development Perspective

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Don’t Fear the Reptilian Reaper: The Part 2 that Should Have Been Part 1

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Boring Jurors to Death in Your Witness Examinations

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The Effectiveness of the “Referendum” Strategy for Plaintiffs

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