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Home » Archives for March 22, 2018

Sound Jury Blog

The Value of Repetitive Question Structures in Direct and Cross Examination

By Thomas M. O’Toole, Ph.D. I have previously written about how important repetition is to persuasion. I discussed how repetition increases retention, familiarity, and believability.

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Thomas O'Toole, Ph.D. March 22, 2018
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Other Posts:

Why Not Just Tell the Jurors How to Deliberate?

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Making the Damn Feather Weigh More: Reframing Common Burden of Proof Arguments By Plaintiffs

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Jury Lessons from the Great American Road Trip

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Four Fundamental Misconceptions About Mock Trials

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Ease over Accuracy: Why “Yeah, but…” Defense Tend to Fail

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Repeating the Importance of Repeating

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Six “Talk Triggers” for Jury Deliberations

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Jury Duty is So Much More Boring Than You Realize (And How It Impacts Your Presentation Strategy)

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The “Poverty of Attention” at Trial

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Preparing Witnesses to Pass the “Eyeball Test”

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