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Home » Archives for January 10, 2018

Sound Jury Blog

Why Jurors Often Fail to Understand What’s Important…Even When It’s Obvious

By Thomas M. O’Toole, Ph.D. Before you read any further, watch the above 1 minute and 41 second video, which will provide incredible insights into

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Thomas O'Toole, Ph.D. January 10, 2018
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Other Posts:

Think of it as “Mock Deliberations” Instead of a Mock Trial

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Give Jurors a Clear Process for Deliberations

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10 Practical Strategies for Changing Jurors’ First Impressions

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Dissecting the “Broken Rule” Strategy Used by Plaintiffs

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How Does The COVID Pandemic Impact Mock Trials and Focus Groups?

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The Sniper Defense Episode 4 – Three Factors that Drive Damages

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Are Millennial and Gen Z Jurors More Likely to Go Nuclear? Interesting Findings from Controlled Studies

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The Sniper Defense Episode 10 – 10 Common Mistakes that Lead to Losses

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The Rise of Post-Pandemic Nuclear Verdicts

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The Importance of the Me Principle for Jury Strategy (or Those Darn Millennials!)

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