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Home » Archives for April 25, 2016

Sound Jury Blog

5 Simple & Essential Exercises for Defense Theme & Story Development

By Thomas M. O’Toole, Ph.D. “Themes” and “story” have been the buzzwords of the jury consulting industry for nearly forty years. Judging from the vast

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Thomas O'Toole, Ph.D. April 25, 2016
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Other Posts:

Recognizing Strengths in the Other Side’s Case Might Make You More Persuasive

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Understanding How Social Media is Changing Your Jurors

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Zoom Glitches and Delays Are a Much Bigger Deal Than You Thought

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Defining Your Fundamental Goal in Voir Dire

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Making the Damn Feather Weigh More: Reframing Common Burden of Proof Arguments By Plaintiffs

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A Simple Exercise for Effective Theme Development

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The Power of Embracing Bad Facts

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Teaching Witnesses to Take Control of Their Answers

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The Importance of Narrowing Your Arguments at Trial

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Reptile or Rules of the Road: Why do Some Cases Go Nuclear?

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