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Home » Archives for April 25, 2016

Sound Jury Blog

5 Simple & Essential Exercises for Defense Theme & Story Development

By Thomas M. O’Toole, Ph.D. “Themes” and “story” have been the buzzwords of the jury consulting industry for nearly forty years. Judging from the vast

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Thomas O'Toole, Ph.D. April 25, 2016
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Strategic Insights on Affective Economy: Countering Juror Anger With Sadness Can Exert Downward Pressure on Damages

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Priming Jurors to Hate You and Your Client

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The Sniper Defense Episode 4 – Three Factors that Drive Damages

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The Sniper Defense Episode 7 – Common Personality Types in Jury Deliberations

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Three Quick Lessons from Netflix’s Making of a Murderer

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Give Jurors a Clear Process for Deliberations

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Rare Insights from Jurors About Voir Dire

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Juror Engagement Versus Juror Listening

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A Practical Guide for Developing Jury Selection Strategies

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Strategies for Influencing Jurors’ Note-Taking (Part 2)

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