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Home » Archives for April 25, 2016

Sound Jury Blog

5 Simple & Essential Exercises for Defense Theme & Story Development

By Thomas M. O’Toole, Ph.D. “Themes” and “story” have been the buzzwords of the jury consulting industry for nearly forty years. Judging from the vast

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Thomas O'Toole, Ph.D. April 25, 2016
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Other Posts:

Strategic Insights on Affective Economy: Countering Juror Anger With Sadness Can Exert Downward Pressure on Damages

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Jury Selection During COVID: Tips for Creating Useful Supplemental Juror Questionnaires

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Why Jurors Often Fail to Understand What’s Important…Even When It’s Obvious

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Using Jury Instructions More Effectively in Closing Argument

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Juror Complaints Mirror Judge Complaints

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Litigating Sexual Harassment Claims in the Era of “Me Too”

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Nothing Brings “Story-Telling” to a Grinding Halt Like Laying Foundation

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A Close Look at the Logistics of Online Mock Trials

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6 Common Reasons Why Defense Attorneys Lose Cases

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Defense Strategies for Effectively Anchoring Damages

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