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Home » Archives for April 25, 2016

Sound Jury Blog

5 Simple & Essential Exercises for Defense Theme & Story Development

By Thomas M. O’Toole, Ph.D. “Themes” and “story” have been the buzzwords of the jury consulting industry for nearly forty years. Judging from the vast

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Thomas O'Toole, Ph.D. April 25, 2016
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Other Posts:

Why Jurors Often Fail to Understand What’s Important…Even When It’s Obvious

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10 Practical Strategies for Changing Jurors’ First Impressions

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3 Common Defense Themes That Routinely Fail

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Juror Engagement Versus Juror Listening

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Three Key Strategies for the Aaron Hernandez Defense Team

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INTERVIEW: A First-Hand Perspective of Remote Trials

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A Simple Exercise for Effective Theme Development

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Strategic Insights on Affective Economy: Countering Juror Anger With Sadness Can Exert Downward Pressure on Damages

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The Sniper Defense 001 – The Podcast Playbook for Defense Attorneys

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A Look at “Outside the Box” Trial Practices Endorsed by Courts, but Under-Utilized by Attorneys

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