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Home » Archives for May 19, 2015

Sound Jury Blog

The Effectiveness of the “Referendum” Strategy for Plaintiffs

By Thomas M. O’Toole, Ph.D. Plaintiffs’ attorneys approach case development and presentation in a multitude of both predictable and unpredictable ways, but none is more

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Thomas O'Toole, Ph.D. May 19, 2015
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5 Simple & Essential Exercises for Defense Theme & Story Development

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Does That Sound Like Something You Might Be Interested In? The Dial Gimmick and Jury Research

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Rethinking Your Takeaways from Mock Trials and Focus Groups

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Priming Jurors to Hate You and Your Client

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Defund the Police: How Flawed Framing Undermines the Persuasive Effect

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Will 2021 Bring Mandatory Remote Trials?

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Success! One of the First In-Person Mock Trials in the Age of COVID

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Deposition Performance Case Study: Marcus Lemonis

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WARNING: Be Wary of Research About How the Pandemic Impacts Jury Decision-Making

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The Value of Serving a “Truth Sandwich” to Your Jurors

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