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Primed to Decide: How Impactful are Opening Statements?

By Thomas M. O’Toole, Ph.D. Primacy and recency are, by far, the most popular theories of persuasion that arise in my discussions with attorneys. I

Thomas O'Toole, Ph.D. July 7, 2014

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The Importance of the Me Principle for Jury Strategy (or Those Darn Millennials!)

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