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Home » Archives for January 6, 2014

Sound Jury Blog

The Critical Role of Contrast and Difference in Effective Case Presentation and “Storytelling”

By Thomas M. O’Toole, Ph.D. From our earliest days on earth, we learn about contrast, difference, and fit. Whether it’s simple games like “which one

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Thomas O'Toole, Ph.D. January 6, 2014
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What’s the Water Cooler Talk for Your Case?

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Avoiding the Chaos Hammer in Your Litigation Case Story

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Defund the Police: How Flawed Framing Undermines the Persuasive Effect

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Give Jurors a Clear Process for Deliberations

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Voir Dire and Plaintiff’s Attempts to Create Confusion Over the Burden of Proof

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3 Ways Our Brains Are Changing With the Times

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“L” is for…Lions! The Peril of Blind Spots in Litigation

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Three Key Strategies for the Aaron Hernandez Defense Team

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An Effective Strategy For Changing the Narrative in Difficult Cases

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The Pandemic Highlights the Power of Personal Experience in Persuasion

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