By Jill D. Schmid, Ph.D. Sound Jury Consulting recently conducted a nationwide online survey in which we asked the following: If you were sitting as
By Jill D. Schmid, Ph.D. I’m sure you’ve written dozens perhaps hundreds. For each, you’ve painstakingly chosen every word, and gone over it with a
By Thomas M. O’Toole, Ph.D. One of the most popular strategies used and advocated by many plaintiff’s attorneys across the country is the “broken rule”
By Thomas M. O’Toole, Ph.D. I am a fan of the television show, The Profit . It’s entertaining and a wonderful resource for small businesses.
By Thomas M. O’Toole, Ph.D. I’m proud to announce that Jury Selection Handbook: The Nuts and Bolts of Effective Jury Selection, a book that I
By Thomas M. O’Toole, Ph.D. Before you read any further, watch the above 1 minute and 41 second video, which will provide incredible insights into
By Thomas M. O’Toole, Ph.D. The value of repetition as a simple and practical strategy for persuasion at trial cannot be overstated. However, despite the
By Thomas M. O’Toole, Ph.D. In his 2011 book Thinking Fast and Slow, famed psychologist and Nobel Prize winner Daniel Kahneman wrote this in his
By Thomas M. O’Toole, Ph.D. I had a very interesting experience recently on a case in New York. While we had worked with the client
By Thomas M. O’Toole, Ph.D. Without a doubt, we are living in unprecedented times. Whether it is the leader of the free world firing off
By Jill D. Schmid, Ph.D. Obama arrived this morning (11/8/17) at the Daly Center in Chicago for jury duty in Cook County, but he didn’t
By Thomas M. O’Toole, Ph.D. It has been a busy few months of picking juries for our consultants at Sound Jury Consulting. I have picked
By Thomas M. O’Toole, Ph.D. Mock trials are a popular tool for attorneys who want to learn how jurors will react to their cases. Mock
By Thomas M. O’Toole, Ph.D. Recently, I picked a jury in the Pacific Northwest where the judge provided the attorneys for each side limited time
By Jill D. Schmid, Ph.D. The other day I was watching FBI Director Comey’s testimony to Congress regarding the FBI’s Clinton email investigation and findings.
In this episode of The Sniper Defense, Thomas M. O’Toole, Ph.D. discusses practical tips for crafting effective opening statements.
By Thomas M. O’Toole, Ph.D. Many attorneys and academics love to debate when cases are won or lost. Some argue that cases are won or
In this episode of The Sniper Defense, Podcast Playbook for Defense Attorneys, Thomas M. O’Toole, Ph.D. discusses strategies for defense attorneys to exert greater influence
In this episode of The Sniper Defense, Tom discusses the 10 common mistakes made by defense attorneys that cause them to lose at trial.
By Thomas M. O’Toole, Ph.D. “Themes” and “story” have been the buzzwords of the jury consulting industry for nearly forty years. Judging from the vast
