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Home » Archives for August 27, 2020

Sound Jury Blog

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Mock Jury

Rethinking Your Takeaways from Mock Trials and Focus Groups

With every project, I’m reminded of the power of a mock trial to effectively and efficiently inform one’s litigation strategy. Too often I think attorneys

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Jill Schmid, Ph.D. August 27, 2020
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Roger Goodell, the NFL, and the Importance of Central Facts

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Don’t Fear the Reptilian Reaper: The Part 2 that Should Have Been Part 1

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Teaching Witnesses to Take Control of Their Answers

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Don’t Fear the Reptilian Reaper

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A Simple Exercise for Effective Theme Development

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An Effective Strategy For Changing the Narrative in Difficult Cases

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Three Key Strategies for the Aaron Hernandez Defense Team

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A Close Look at the Logistics of Online Mock Trials

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The Pandemic Highlights the Power of Personal Experience in Persuasion

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Six “Talk Triggers” for Jury Deliberations

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