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Home » Archives for September 27, 2018

Sound Jury Blog

Persuading a New Generation of Millennial Jurors

By Thomas M. O’Toole, Ph.D. Over the past few months, I’ve celebrated my 40thbirthday, my 15thyear in the jury consulting industry, and the 5-year anniversary

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Thomas O'Toole, Ph.D. September 27, 2018
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Other Posts:

Strategies for Influencing Jurors’ Note-Taking (Part 2)

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The Value of Repetitive Question Structures in Direct and Cross Examination

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Are Attorneys More Likely to Care About Demographics?

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Using Jury Instructions More Effectively in Closing Argument

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A Look at “Outside the Box” Trial Practices Endorsed by Courts, but Under-Utilized by Attorneys

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Thinking About The Dynamic of Deliberations

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Persuading a New Generation of Millennial Jurors

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The Critical Importance of Practicing Your Voir Dire

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Don’t Tell Me To Relax: How Anger and Gender Influence Persuasion

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Calming the Excited Mind of Your Client in Deposition

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