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Home » Archives for September 27, 2018

Sound Jury Blog

Persuading a New Generation of Millennial Jurors

By Thomas M. O’Toole, Ph.D. Over the past few months, I’ve celebrated my 40thbirthday, my 15thyear in the jury consulting industry, and the 5-year anniversary

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Thomas O'Toole, Ph.D. September 27, 2018
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Other Posts:

The Sniper Defense 003 – The Podcast Playbook for Defense Attorneys

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Reptile or Rules of the Road: Why do Some Cases Go Nuclear?

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Don’t Let Your Case Strategy Languish Amidst a Changing Jury Pool

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Defense Strategies for Effectively Anchoring Damages

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2024 Litigation Resolutions for All Litigators

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Research Shows COVID-Related Opinion Shifts in Nationwide Jury Pools

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Thinking About The Dynamic of Deliberations

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Voir Dire and Plaintiff’s Attempts to Create Confusion Over the Burden of Proof

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Persuading with Science in a Post-Fact World

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Understanding Heightened Juror Emotions During the Pandemic

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