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Home » Archives for May 1, 2018

Sound Jury Blog

Does the Size of a Corporate Defendant Matter?

By Thomas M. O’Toole, Ph.D. It probably comes as no surprise that corporate defendants face a disadvantage at trial compared to individual defendants. A long

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Thomas O'Toole, Ph.D. May 1, 2018
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Defense Strategies for Effectively Anchoring Damages

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Six “Talk Triggers” for Jury Deliberations

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A Simple Exercise for Effective Theme Development

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Don’t Tell Me To Relax: How Anger and Gender Influence Persuasion

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Why Jurors Often Fail to Understand What’s Important…Even When It’s Obvious

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What’s the Water Cooler Talk for Your Case?

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Dealing with Juror Fatigue in Zoom Trials

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The Importance of Letting Jurors Be Egocentric in Voir Dire

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Jury Verdicts are Products of Jurors’ Focus

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Testimony and the Right Place for Righteous Indignation

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