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Home » Archives for July 29, 2015

Sound Jury Blog

Big Words Don’t Make You Sound So Smart

By Thomas M. O’Toole, Ph.D. Most attorneys understand the obvious and immediate downside to using big words at trial. A key component of effective persuasion

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Thomas O'Toole, Ph.D. July 29, 2015
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Other Posts:

Rethinking Your Assumptions About PowerPoint Slides

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Examining Defense Strategy for the Upcoming Landmark Opioid Trials in Ohio

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How Can Defense Advocates Prevail in Deliberations in the Jackson v. AEG Trial?

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Strategic Insights on Affective Economy: Countering Juror Anger With Sadness Can Exert Downward Pressure on Damages

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The Federal Judge Who Dresses Up as Batman and Watches So You Think You Can Dance

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Do You Know What Question Your Jurors are Really Answering in Deliberations?

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Voir Dire and Plaintiff’s Attempts to Create Confusion Over the Burden of Proof

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The Important Connection between September 11, COVID-19, and Jury Decision-Making

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“Tokenism” does not equal “Diversity”

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Thinking About The Dynamic of Deliberations

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