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Home » Archives for July 29, 2015

Sound Jury Blog

Big Words Don’t Make You Sound So Smart

By Thomas M. O’Toole, Ph.D. Most attorneys understand the obvious and immediate downside to using big words at trial. A key component of effective persuasion

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Thomas O'Toole, Ph.D. July 29, 2015
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Other Posts:

The Sniper Defense Episode 7 – Common Personality Types in Jury Deliberations

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Recognizing the Emotional Volatility of Your Jurors

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Jury Lessons from the Great American Road Trip

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The Causes of Social Inflation and “Nuclear” Jury Verdicts

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The Sniper Defense Episode 5 – An Effective Process for Developing Defense Strategies

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The Role of Defensive Attribution in Jury Verdicts in Traumatic Injury Cases

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An Effective Strategy For Changing the Narrative in Difficult Cases

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A Moving Timeline of the Mueller Report

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The Legal Pad #2: The Alternate Juror

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5 Factors for Determining if a Remote Trial is Right for Your Client

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