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Making Your Case Relevant to Millennial Jurors

By Thomas M. O’Toole, Ph.D.

It’s hard being in a place where you don’t speak the same language as those around you. Where everyone dresses differently. Where you don’t understand their values or what causes them to act in certain ways. It can make you feel overwhelmed, vulnerable, and make you long for home. Am I talking about traveling abroad? Not quite. I’m talking about millennials on your jury.

Millennials are a hot topic among lawyers these days, mainly because their presence on juries around the country continues to grow. A lot of people like to adopt a “kids these days” mentality and argue that there is something wrong with millennials and their worldviews. However, we have looked at the data, and there are not that many differences when it comes to common legal attitudes. For example, 63% of both millennials and non-millennials agreed that, “there should be limits on how much money a jury can award to a plaintiff in a lawsuit.” 87% of non-millennials agreed with the statement that, “too many people file lawsuits in an attempt to get money they do not deserve,” compared to 75% of millennials. Continue reading