Mock jurors sit at least six feet apart with masks and other health and safety measures in place.
By Jill D. Schmid, Ph.D.
It was awesome to get back to conducting in-person mock trial research this past weekend! While things looked a bit different, it still checked off all the boxes for a successful project and, as always, we gained some incredibly important insights that will help us prepare for trial. Part of the reason this project was so important is because so many attorneys are wondering if mock trial research is even possible in the coming months. The answer is a resounding yes and, most important, there are a variety of ways to conduct the research while protecting the health and safety of everyone involved. This is important because, while so many in our industry were quick to put into the place the ability to conduct online mock trials, the reality is that online mock trials simply do not live up to the real thing and many attorneys understandably do not want to go that route. Here are some specifics about our project this past weekend to give you a very clear picture of how these can be fielded in the coming months: Continue reading →
It is the question on every litigator’s mind: What impact, if any, will the pandemic have on jury decision-making once trials resume? Will there be more goodwill towards businesses because of the economic toll the pandemic has taken? Will perceptions of a widening rich/poor gap perpetuate social inflation and nuclear verdicts? The questions go on and on and it is important to have answers to them. I expect that many organizations will purport to have those answers, but those answers might be misleading or flat-out wrong for one very important reason. Continue reading →