Finding the little fact that changes the case narrative can feel like finding a needle in a haystack at times, which is why it is always good to have a fresh pair of eyes.
By Thomas M. O’Toole, Ph.D.
Some of the best case strategies that we have developed with our clients over the years resulted in the other side having to defend something at trial that they never realized they would have to defend…something they took for granted. This is a strategy I learned during my college debate career (yes, I was a college debate nerd…but you would be surprised how many of your peers in your industry were as well). In my days of college debate, one of the most effective strategies was something called a plan-inclusive counterplan, or a “PIC” for short. The idea was that after the first (affirmative) team made their argument to start the round, the other team agreed with everything that side said except for one small, but incredibly important detail, something they never realized they might have to defend…something they took for granted. Continue reading →
With that headline, there are quite a few things I could write about. This blog, however, is about the Trump problem for the other seventeen GOP candidates. Watch any interview with a Republican candidate and what do the interviewers spend most of their time asking the candidate about? Trump. A few candidates are fairly good at deflecting and putting the focus back on their candidacy, but others buy in and spend their valuable network time talking about Trump.
Now, I’m not saying that Trump is going to win the nomination since Trump’s biggest problem is also Trump. But, when the other candidates only talk about Trump (whether “forced” by the media or by choice), they become another mouthpiece for him and his story, not their own. Even if they spend that time attacking him, they are still making it about him and, consequently, letting him control the dialogue and debate. Continue reading →